Email marketing is a marketing strategy surrounding sending emails to current and potential customers with the goal of increasing brand awareness, driving engagement, nurturing leads, or making a sale.
As a business, you simply can’t ignore or neglect email. If you look at the data, there are over 4 billion email users worldwide—that’s more than half of the world’s population! In 2022, the average ROI of email marketing was $36 for every $1 spent.
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