SOCIAL MEDIA MARKETING

By now, everyone doing social understands that you can’t get by on organic posts alone. Brands need to tie in paid advertising to work alongside social media holistically. Each strategy positively impacts the other, so make sure you’re putting aside some dollars to invest in paid social alongside organic in 2024 and beyond.

With so many channels, running ads on social media can feel overwhelming at times. But don’t worry. We’ll guide you through vital ad stats to help you understand where you should be allocating your ad budget and resources for successful campaigns.